An Internet company based in the Midwest, which reportedly has roughly 94,000 monthly users, has settled a lawsuit against the social media giant Facebook. The company filed a lawsuit against the popular social media service in 2011 after Facebook announced that it was changing the name of the chronological function on the service from the Facebook “wall” to the timeline. The social networking site made the announcement in 2011.
Two years earlier, entrepreneurs obtained a trademark for the use of “timelines” for user created chronologies. The company holding the trademark, Timelines Inc., runs a website, which allows users to create chronologies on its website and sued Facebook for trademark infringement.
The company sought to protect its trademark through an injunction, barring Facebook from using the term timelines on its chronological function. The business litigation also sought compensation from Facebook related to the revenues the social networking service generated through advertisements posted on the Facebook timeline.