Dinn, Hochman & Potter, L.L.C.
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How a business planning strategy can benefit Ohio business owners

Ohio business owners may benefit greatly from projecting their strong vision for the future of their company into a centralized business plan. While business plans were originally intended to unify all aspects of a company toward success, their role in business changed with shifting corporate culture. Business planning became the domain of those who wanted to seek funding for a one-time opportunity, such as venture capitalist funding or other types of outside investment.

The nature of business planning has come full circle as more business owners use strategic planning as part of the daily function of their companies. Business plans are still a great asset when seeking funding from an outside source as they demonstrate that a company has a clear direction and the means to reach its goals. However, business plans also give small businesses and startup companies the chance to build a stable foundation and realize improved long-term success.

From traditional business planning to software that streamlines the process of creating a business plan at every level of an organization, business owners have many options to plan their future success. One of the most important outcomes of any business plan is to define a business' objectives and refine their procedures. Such planning makes it possible for everyone involved in the business to stay on track with larger goals while maintaining control over the smaller elements of day-to-day operation.

Planning the future of a business involves a variety of considerations, from basic business financing decisions to legal concerns. A business attorney may be able to help business owners fine-tune their business plan to ensure that all legal and financial considerations are addressed. From choosing whether to file as a limited liability company or a c-corp to managing asset distribution in the event of a merger or acquisition, a solid business plan can simplify many aspects of a business.

Source: Gaebler Ventures, "Effective Business Planning", Richard San Juan , January 06, 2015

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